Rodeo Drive is one of the world's most exclusive shopping destinations, and an unparalleled hub at the intersection of luxury, fashion and entertainment, with more than 100 world-renowned stores and hotels comprising its three magnificent blocks.

While 90210 may be the most famous, Beverly Hills is actually associated with 5 ZIP Codes: 90209, 90210, 90211, 90212, and 90213.

Beverly Hills has banned billboards since its incorporation in 1914.

There was always something special about the land that would become Beverly Hills. The original inhabitants, the native Tongva, recognized it as a kind of oasis in a semi-arid basin, the place they poetically called the gathering of the waters.

These days, it may be one of the most famous neighborhoods in Los Angeles, but Beverly Hills started out as a Spanish ranch that grew lima beans.

The valet parking is technically provided by the jewelry store that owns the building and leases the ground floor to the Postal Service, but since postal customers use the same lot, they can take advantage of the service.

During the 1880s, Henry Hammel and Charles Denker acquired the land with the intention of founding Morocco, a subdivision with a North African theme, but the U.S. economic collapse of 1888 put a quick end to that scheme.

In 1900, a group of oil-speculating investors, led by Burton E. Green, bought the bean field on behalf of the Amalgamated Oil Company. They drilled a series of wells that failed to strike oil, but they did strike a lot of water--enough to support a town--and in 1906, Green and his partners reorganized as the Rodeo Land and Water Company.

In 1919, Douglas Fairbanks and Mary Pickford bought land on Summit Drive and built a legendary 56-acre estate, finished in 1921, which was dubbed "Pickfair" by the press. The glamour associated with Fairbanks and Pickford as well as other movie stars who built mansions in the city contributed to its growing appeal.

The Beverly Hills Hotel is known for its tropical decor and mix of green banana leaf prints and plants paired with a pale pink foundation. The building, first painted its famous pink color in 1948 to match the country club style of the period, quickly became known as "the Pink Palace".