BMW stands for Bayerische Motoren Werke, or, translated into English, Bavarian Motor Works.
While many think the blue and white checkered design is representative of a spinning aircraft propeller, it is in fact a combination of the logo of the Rapp Motorenwerke company from which BMW grew, and the colours of the Bavarian flag.
In 1973, the manufacturer opened its distinctive "four-cylinder" building in Munich, Germany. It is often cited as one of the most notable examples of architecture in Munich.
The BMW IIIa aircraft engine was known for good fuel economy and high-altitude performance. The resulting orders for IIIa engines from the German military caused rapid expansion for BMW.
The "kidney grille", first used in BMW's 1933 model 303, is named after kidneys because of its identical dual structure, rather than the single grille design that was used by most cars at the time.
Probably one of the most recognizable slogans amongst car manufacturers around the globe, "The Ultimate Driving Machine" tag line has served the company well over the years. It's simple, descriptive, to the point, and most importantly, BMW has backed up its claim quite well with cars that are simply thrilling to drive.
The BMW Z1 roadster was one of BMW Technik GmbH's first big projects. In addition to the unique door design, the Z1 body featured several other innovations: removable plastic body panels, a flat undertray, a roll-hoop integrated into the windscreen surround and continuously zinc welded seams.
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