One of the best supported teams globally, Real Madrid reached a milestone in April 2017, when it became the first sports team to reach 100 million fans on Facebook.

FIFA Club of the Century was an award presented by FIFA to decide the greatest football club of the 20th century. Real Madrid was the winner of the award with 42.35% of the vote, announced at the annual FIFA World gala, held in Rome on 11 December 2000. (Manchester United came in second with just 9.69%.) For the 2006-07 season, a crest was added to Real Madrid's shirts, commemorating their status as FIFA Club of the Century.